© 2019, Jonathan M. Lee
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Sure, seems simple enough; select a trending template, slap a headline at the top, copy/paste some words from the brief, and close with a strong CTA. Presto. Everyone's a Copywriter, right?
But it's really not that easy. Quality Copywriting digs deep to fill out the blanks in the brief. Developing creative concepts that connect with the target demographic is both craft and science. |
© 2019, Jonathan M. Lee
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b o t t o m l i n e
More than just a well-rounded Copywriter, I'm a 360-degree, fully-integrated Marketing Expert, a Brand Builder and a Creative Problem Solver, ready to tackle your next brief.
A marketing zealot, I believe that the “Creative Idea Rules” and that "User-First" isn't merely a digital buzzword, but an essential element of CRM, effective across every consumer touch-point. A strategic thinker, I analyze the brand landscape and develop shrewd tactics that resonate with the target audience – strengthening customer relationships and increasing sales. I really like Advertising, Super-Nerd-Like like it. Channel-agnostic with years of cross-disciplinary experience, I value all marketing efforts equally. Print, video, radio, direct, digital, experiential, idiot box, smart phone – every channel has its place. Billboard or Banner Ad, I get the same buzz. I appreciate Direct and Digital because they're measurable. I enjoy A/B testing, learning, then tweaking, employing the insights gleaned from data analysis to improve customer connections. |
a c c o u n t h i g h l i g h t s
All logos are copyrighted and/or trademarked by the respective companies.
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k e y w o r d s
A fearless explorer of creative possibilities and a tireless champion of The Big Idea, I'm relentlessly attentive to little details and a creative strategic analyst. A boundlessly enthusiastic Imagineer, I have exceptional communication and presentation skills. A persuasive story-teller with extensive B2B and B2C experience, I write strong and engaging headlines and create compelling copy for a wide range of deliverables; Video Scripts, TV, DRTV and Industrial Videos, Digital Campaigns, Website Development, Website and Blog content, Banner Ads, Micro-Sites, Social Media posts, Emails, Digital Media, Direct Mail, POP, FSIs, Post Cards, Press Releases, Radio, ye-olde Print, Posters, Sell-Sheets, One-Sheets, Style Guides, Signage, Hashtags, Tag-lines, Newsletters, Billboards, and Brochures. I specialize in complicated products/sectors with high-involvement. Naturally Tech-oriented, I absorb and translate new material quickly. I like the words "fractal" and "pamplemousse," but this is the only time I've used them in the same sentence. An avid marketer, I concept, create, develop and write copy across all channels, for any tactic or form of customer engagement, in any voice for any target demographic. Agile Team experience. A multitasker, I can juggle multiple projects, spin plates, prioritize and deliver on time, on budget and on-brand. I’m passionate about the connection between words, customer behavior and business outcomes and I appreciate the data-driven feedback from Direct and Digital efforts. I ask a lot of questions and listen actively, work proactively, concept strategically. I strive to synchronize all communication efforts and leverage the Brand Value to maximize CRM. Copywriter, Senior Copywriter, Marketing, Advertising, Concepting, Strategy, Customer Relationship Management, Campaigns, Relationship-Builder, Proofreader, Fact-Checker, Editor, etc. Adhere to the Graphic Standards of the Brand and develop/follow Brand Tone and Voice. And if I can write all that, think of what I could do for your business. Thank you for your time. I'd really like to work at Design Within Reach as a Digital Writer. I look forward to talking with you about that soon. Best, Jon Lee
A fearless explorer of creative possibilities and a tireless champion of The Big Idea, I'm relentlessly attentive to little details and a creative strategic analyst. A boundlessly enthusiastic Imagineer, I have exceptional communication and presentation skills. A persuasive story-teller with extensive B2B and B2C experience, I write strong and engaging headlines and create compelling copy for a wide range of deliverables; Video Scripts, TV, DRTV and Industrial Videos, Digital Campaigns, Website Development, Website and Blog content, Banner Ads, Micro-Sites, Social Media posts, Emails, Digital Media, Direct Mail, POP, FSIs, Post Cards, Press Releases, Radio, ye-olde Print, Posters, Sell-Sheets, One-Sheets, Style Guides, Signage, Hashtags, Tag-lines, Newsletters, Billboards, and Brochures. I specialize in complicated products/sectors with high-involvement. Naturally Tech-oriented, I absorb and translate new material quickly. I like the words "fractal" and "pamplemousse," but this is the only time I've used them in the same sentence. An avid marketer, I concept, create, develop and write copy across all channels, for any tactic or form of customer engagement, in any voice for any target demographic. Agile Team experience. A multitasker, I can juggle multiple projects, spin plates, prioritize and deliver on time, on budget and on-brand. I’m passionate about the connection between words, customer behavior and business outcomes and I appreciate the data-driven feedback from Direct and Digital efforts. I ask a lot of questions and listen actively, work proactively, concept strategically. I strive to synchronize all communication efforts and leverage the Brand Value to maximize CRM. Copywriter, Senior Copywriter, Marketing, Advertising, Concepting, Strategy, Customer Relationship Management, Campaigns, Relationship-Builder, Proofreader, Fact-Checker, Editor, etc. Adhere to the Graphic Standards of the Brand and develop/follow Brand Tone and Voice. And if I can write all that, think of what I could do for your business. Thank you for your time. I'd really like to work at Design Within Reach as a Digital Writer. I look forward to talking with you about that soon. Best, Jon Lee
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