© 2019, Jonathan M. Lee
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a b o u tAward winning, senior-level, well-rounded, 360º Integrated Copywriter / Brand Strategist, an accomplished marketing pro with over 20 years of experience across a broad range of marketing disciplines; Consumer, B-2-B, Branding, Brand, Digital, Direct, Experiential
Strong architect of strategy with the conceptual chops and business acumen needed to conceive, polish, pitch and produce anything – from the development of a complex global website to web banners, a billboard to a TV spot, a postcard to deep programs across multiple touch-points. Diverse account experience: from wine, beer and liquor - to aspirin and coffee, from salad dressing to dress shirts, frozen desserts to Weight Watchers, e.g. AT&T, GM, GTE, HP, IBM, NEC, NYNEX, VW etc. Prolific wordsmith; long or short copy, small space ads or deep campaigns across multiple customer touch-points. If you need words for anything, show me the brief; I've got you covered, letter-perfect. Broad experience; responsible for creative development and production of customer messaging via nearly every media channel; Direct Mail, DRTV, TV, Industrial Film, Print, Radio, POP, OOH, FSI's, Interactive, mobile, website content, emails, Blog posts, Banner Ads, Brand Identity programs, Brochures, Sell-Sheets, Pitch Decks, Style Guides, Naming Assignments, Tag Lines, Press Releases, Newsletters, etc. "Good Enough is Not Enough." was the company motto at Chiat/Day, Fully inspired, I proclaimed the sentiment proudly on a t-shirt. And I believe it still holds true today – for every brief, and everything else in my life. If something is worth doing, it's certainly worth doing right. Word Up! |
© 2019, Jonathan M. Lee
s t r e n g t h sSavvy - sharp, perceptive; a strategic thinker and inspired integrated marketing expert
Analyst - astute diagnostician, provide creative solutions to complex problems Articulate - admirable written and verbal communication capabilities, excellent interpersonal skills Aesthete - passionate about art, architecture, design, culture; serial museum visitor Meticulous - organized, detail-oriented, i-dotter, t-crosser, editor, proofreader, fact-checker Industrious - enterprising, energetic, take initiative, comfortable in fast-paced dynamic environments Collaborative - team player, active listener, ability to take instruction and supervise others Self-Starter - independent, pro-active go-getter, motivated and resourceful hustler, dedicated Brand-Nanny - respect style guide, nurture customer relationships. Show the love – grow the Brand. Juggler - dexterous, handily accommodate fluid project priorities, shifting schedules, scope creep Dreamer - explorer, perceptive, ever curious, creative, idealist, optimist, photographer Egghead - startup mindset, analytical and inquisitive, mechanically inclined, technology-obsessed Nerd - Weebly, Word, PowerPoint, SketchUp, Quark Express, MLS, DMS, [conversant with InDesign, Photoshop, Excel] Cross-platform capability, quick study of new programs. |
© 2019, Jonathan M. Lee
a c c o u n t sAutomotive: Bridgestone, Ford, GM, Michelin, Mobil, National Car Rental, VW
Beverage: Chivas Regal, Colombian Coffee, Crown Royal, Gevalia Coffee, Heineken, Myers’s Rum, Mumm Champagne, Sauza, Wyborowa CPG: Camel, Certs, Excedrin, Kraft, Mentadent, Sara Lee, Wish-Bone, Wisk Financial: American Express, Citibank, Dow Jones, Drexel Burnham, Pepsico, Travelers Membership: CBS Record Club, Weight Watchers, United States Army Tech: AT&T, Autobytel, Compaq, CA, Frontier Communications, Gartner, GTE, Hewlett Packard, IBM, LexisNexis, NEC, Philips, Prodigy, Sprint, Union Carbide Travel + Leisure: Amtrak, Bermuda, Hilton, Marriott, Royal Caribbean Other: 3M Post-it, Arrow Shirts, Cigna, New York State Lottery, NYNEX, Showtime, The Star-Ledger, United States Postal Service |
© 2019, Jonathan M. Lee
m a r k e t i n g e x p e r i e n c eCatapult Marketing - 10/2011 > 09/2013
Westport, CT - Copywriter Modem Media - 12/1999 > 08/2002 Norwalk, CT - Copy Supervisor Grey Worldwide - 04/1998 > 11/1999 NY, NY - Creative Supervisor Wunderman Cato Johnson - 01/1996 > 03/1998 NY, NY - Creative Supervisor Schell/Mullaney - 09/1994 > 09/1995 NY, NY - Copywriter DDB Needham - 04/1990 > 06/1994 NY, NY - Copywriter Chiat\Day - 09/1986 > 12/1989 NY, NY - Art Director 18 months, then Copywriter Siegel+Gale - 01/1984 to 08/1985 NY, NY - Paste-Up/Designer In between and since the staff employment listed above, I've worked as a freelance Copywriter/Consultant at various agencies in NYC and CT. Highlights include: Sr. Copywriter working for Sapient on an Agile Team, embedded at Citibank in LIC, Ad Pros, Agent 16, Alcone, Ammirati Puris Lintas, Artustry, Bates 141 Interactive, Chapman, Cinemax, Code + Theory, Digitas, DraftFCB, Kirshenbaum & Bond, McGarryBowen, Odonnell Company, Razorfish, Ryan iDirect, Source Marketing, Story Worldwide, TBWA\Chiat\Day, Wolff Olins, Wunderman, Wunderman Interactive, Young & Rubicam
s o c i a llinkedin.com/in/jonathan-lee-a10a895
twitter.com/Jonatha05789357 instagram.com/jon_m_lee/ pinterest.com/jonathanlee9615/ |
© 2019, Jonathan M. Lee
o t h e r e x p e r i e n c eAldrich Museum - 09/2017 > 10/2017 - 03/2018 > 04/2018
Ridgefield, CT - Art Handler/Show Change Whole Foods Market - 11/2017 > 07/2018 Danbury, CT - Specialty Department (Beer, Cheese, Coffee) Sagi Cucina Italiana - 10/2009 > 10/2010 Ridgefield, CT - Prep Cook/Dishwasher William Pitt Sotheby’s Realty - 12/2004 > 12/2005 Ridgefield, CT - Licensed Real Estate Agent Coldwell Banker - 10/2002 > 11/2004 Danbury, CT - Licensed Real Estate Agent In 2000, I worked with the animator Bill Plympton on a pilot for an MTV Series, Helter Shelter. In 2004 I worked on his feature-length film Hair High, contributing dialog, gags, some minor voiceover parts and I helped put the final script together.
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i n t e r e s t sArt, Architecture, Design [Furniture, Industrial, Interior, Landscape + Graphic] Photography, Gastronomy, Technology, Typography, Travel, Hiking, Skiing, Writing, Reading, Cooking, Culture, Marketing, Movies, Music...
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e d u c a t i o n• 1983 - BA - Advertising + Graphic Design
- Hampshire College, Amherst, MA • 1984 - 1985 - Portfolio/Concepting courses
- School of Visual Arts - NYC, NY |
a w a r d s3 Addys
3 Addy Citations of Excellence 4 Art Director’s Club Merit Awrds Finalist – John Caples International Awards 1 Clio Award 3 Clio Recognition Awards 1 Creativity Magazine Certificate of Distinction 1 Obie Award 1 One Show Merit Award 3 International Andy Awards 3 International Andy Awards of Excellence 3 International Andy Awards of Distinction |
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